KWA stands for Knowledge Worker Application. KWAs include desktop applications, subscriptions, websites, hosted solutions on your own servers, cloud-based solutions or hosted solutions on our servers. They are tools to help individuals or groups with analysis, decision making, and visualization tying business data to geography.
KWAs can be used to direct business practices, view operational details, aid in marketing plans, etc. They help to answer the questions: where are my customers, where should I put a new store or cell tower, am I covering or servicing the correct areas, how can I find new customers that are similar to my best customers, are my stores meeting their goals, or are my territories optimized?
Mapping tools make it easy to recognize patterns and identify trends to improve your business.
These are popular aspects of the Knowledge Worker Applications
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|MapInfo Pro||Spectrum Spatial Analyst||Web Desktop Access||AnySite||Magnify1|
|Type of User|
|Target Audience||More Experienced in Mapping||Analysts, Knowledge Workers, Management||Location Intelligence Project||Site Selection, Customer/Location Profiling||Site Selection, Customer/Location Profiling|
|Versions Available||Standard, Advanced, Premium2||Standard||Customizable||AnySite US, AnySite Canada,
|Two versions US, Canada with four editions|
|Deployment||Installed, desktop only||Browser||Browser or Desktop Access||Installed, desktop only||Browser|
|Security||Desktop||User IDs, Roles, Protected info, Single sign-in||User IDs, Roles, Protected info, Single sign-in||Desktop||User IDs|
|Can I put points (customers, stores, etc.) on a map?||Yes||Yes||Yes||Yes||Yes|
|Can I site new locations?||Yes||Yes, limited||Yes||Yes||Yes|
|Can I profile my customers?||Yes||Yes||Yes||Yes||No|
|Can I profile my locations?||Yes||Yes||Yes||Yes||Yes|
|Can I color my customers by locations?||Yes||Yes||Yes||Yes||Yes, custom4|
|Can I color my customers by sales?||Yes||Yes||Yes||Yes||Yes, custom4|
|Can I create Sales Territories?||Yes||Limited||Yes3||Yes||Yes5|
|Can I find out how many customers are in a radius of a location?||Yes||Yes||Yes3||Yes||No|
|Can I shade Zip Codes or Countries by my data?||Yes (and much more)||Yes||Yes3||Yes (and much more)||Yes, custom4|
|Can I draw custom shapes?||Yes||Yes||Yes3||Yes||Yes|
|Can I export the map and data?||Yes||Yes||Yes3||Yes, and reports||Yes, reports vary by Edition|
|Map Quality||Supports Bing Map Underlays||Supports Bing Map Underlays||Bing Maps-like||Several styles, including Bing Map Underlays||Google Maps Underlays|
|Built-in Geography||Basic North American
|Basic Geography||Many Options||US, Canada||US, Canada|
|Optional Geography||Many Options||Many Options||Many Options5||Many Options||Any geography in a .tab or .shp format|
|Integrated with Microsoft Office||Reads Excel and Access||Limited||Yes3||CSV, etc.||Reads Excel and CSV, Exports to CSV|
|Works with MapInfo Pro Workspace||Yes||Yes||No||Send active map window to MapInfo Pro||No|
|Import your own data||Yes||Yes||Yes3||Yes||Yes|
|Large Format Printing||Yes||Limited||Yes3||Yes||Yes|
|Geocoding-Included||World Streets, World Postal, World Places, World Cities6||All levels, all countries available are optional||All levels, all countries available are optional||Depending on version, streets, postal codes for US, Canada or Australia7||Depending on country and edition, US and/or Canada Street and Postal level8|
|Create Drive-Time Shapes||Optional||Optional||Yes3||Yes||Yes|
|Thematics (shading the map)||Extensive||Extensive||Yes3||Extensive||Yes|
1Extent of capabilities varies by Edition
2There are two versions of MapInfo Pro: Standard and Advanced. Advanced has all of the features of Standard, with the addition of advanced raster capabilities. Additionally, there is the Premium option which adds Bing Road Maps and can be included in either the Standard or Advanced versions.
3Customizable based on requirements
4Customization is available beyond combinations provided.
5GeoJoiner tool provides ability to do one at a time and save
6Includes limited number of transactions per month for items listed. Additional transactions available. Unlimited usage for US Postal Codes, US Counties, and US Cities.
7Includes unlimited geocoding at the street level and postal code level for US, Canada or Australia on the country licensed. Also, depending on the countries and version, additional geocoders are available.
8Depending on the edition, a varying number of transactions are included for the US and/or Canada.
You may ask why MapPoint is not listed in the chart. MapPoint is a very powerful and easy to use system from Microsoft that has millions of users. It has been a trusted companion for years, but has been discontinued by Microsoft. People still use it and ask us about it. Click the MapPoint Legacy button for information on its features.